Shared Value Initiative Hong Kong is a non-profit membership organisation funded by leading corporations to act as a catalyst for Shared Value in the Greater Bay Area.

Creating Shared Value – as defined by Prof. Michael Porter & Mark Kramer in their influential Harvard Business Review article – is a business strategy that creates competitive advantage by aligning profit and purpose.

As part of the global Shared Value network, we help our members future-proof their business by fostering trust with society while unlocking the next pocket of growth. By leveraging our tri-sector network, organisations can create profitable business models to address unmet community needs.


A world where business unlocks long-term performance by improving livelihoods and regenerating ecosystems


Drive adoption of Shared Value as a disruptive business strategy through advocacy and capacity building in the Greater Bay Area



Gaëlle Loiseau Headshot


Chief Executive Officer

With 20 years global experience in the luxury goods industry, Gaëlle is passionate about the positive impact the private sector can have on society and believes CSV can pave the way for new business models.

Gaëlle’s extensive marketing and business development background includes roles in New York, Europe and Asia with the last eight years spent working in Hong Kong. Employed by brands such as Lanvin, Lancôme and Christofle, she later focused on sustainability when supporting innovative luxury brands enter the Greater China market. She also did some work on the Circular Economy in the luxury goods industry.

A graduate of EMLYON (Lyon Graduate School of Business), Gaëlle has also recently completed a course in Business Sustainability Management from Cambridge University.

Focused on helping companies identify their own Shared Value business models, Gaëlle hopes to help accelerate the CSV movement and cross-sector collaboration in the Greater Bay Area.

Martina Mok


Head of Programmes & Partnerships

Drawing from tri-sector experience in public relations and sustainable business, Martina believes in the power of collaboration and corporate social innovation for scalable, sustainable development.

Before joining SVIHK in 2018, Martina was an account supervisor at an international PR agency in New York, Hong Kong and St. Louis, managing communications and media relations for multinationals, NGOs and government clients. She also brings experience in ESG reporting, CSR and sustainable finance from previous roles.

As Head of Programmes & Partnerships, Martina manages member services and builds tri-sector partnerships to promote the adoption of Shared Value. She brings wide-ranging expertise in communications, Shared Value, corporate social responsibility and social innovation. Martina’s experience includes award-winning PR campaigns in Asia Pacific and the U.S.

Martina is passionate about catalysing sustainable change through a business-led, cross-sector approach. She is a global citizen who has lived in Bangkok, Hong Kong, the U.S. and London, and can most likely be found at the next social innovation or sustainability talk in town.


Programmes & Partnerships Manager

Melanie has a background in design and entrepreneurship. She believes that social progress and positive change for the environment can be achieved through purpose driven collaborations in Creating Shared Value.

Originally trained in architecture, Melanie’s previous role was in sustainability within the architectural field. She had also co-founded a sustainable goods brand during her time at a social enterprise start-up.

Passionate about the environment, Melanie leads a zero-waste life and dives with a reef clean-up group in Hong Kong. She engages in volunteering experiences to gain deeper awareness into varying social causes, ranging from caring for orphans in Mongolia, bridge building in Szechuan, coral reef conservation in Thailand and child trafficking prevention in Nepal.

With goals to drive larger impact beyond personal lifestyle changes, Melanie is motivated by the influence and scale of impact that the private sector can create.


Operations Manager

Bonnie brings to Shared Value Initiative Hong Kong her past experience in similar capacities of operation and office management, accounting, human resources, project coordination and account servicing from industries of medical, IT, marketing and hospitality.

Bonnie is responsible for the operation and office administration for the team, providing a full range of back-end support in programme planning and implementation, database management, calendar scheduling, event logistics, office administration, accounting, human resources and reporting functions.

Being an active amateur sailor she sees first-hand what the environment especially the ocean is facing, from pollution and destruction of habitats, to marine life threats and climate change.

Bonnie believes that having shared value embedded into business and cross-sector collaboration will bring positive impact working towards the Sustainable Development Goals.




Founding Chair, Shared Value Initiative Hong Kong and a Director of Shared Value Project Australia & New Zealand

Gordon Watson is the Chief Executive Officer of AXA Asia and a member of the Management Committee of AXA Group. Gordon has a MBA and is both a Fellow of the Chartered Insurance Institute and the Society of Marketing.

Prior to joining AXA, he was with AIG/AIA for over thirty years most recently as Regional Chief Executive responsible for AIA Group’s operations in Hong Kong & Macau, Australia, the Philippines, Vietnam and New Zealand as well as the Group’s Corporate Solutions, Healthcare, Partnership and AIA Vitality businesses.

Mark Kramer


Shared Value Initiative Hong Kong Board Director, Co-Founder & Advisor, FSG

Mark R. Kramer, a former lawyer and venture capitalist, is a senior lecturer at Harvard Business School. Mark co-authored the seminal article “Creating Shared Value” which won the 2011 McKinsey Award for best article in the Harvard Business Review.

In 2000 Mark and Prof. Michael Porter founded FSG, a global mission-driven consulting firm which supports the Shared Value Initiative and the Collective Impact Forum while working for organisations including The World Bank and the Bill & Melinda Gates Foundation. He is leading author and speaker on shared value, catalytic philanthropy and impact investment.


Chair, Shared Value Project Australia & New Zealand

Peter is Deputy Chairman of The Myer Family Investments Ltd and a Director of AIA Australia Limited. He holds a Doctorate of the University from Murdoch University, a Masters degree from Stanford University Graduate School of Business and a Commerce degree from the University of Melbourne.

In 2011 he was awarded a Member of the Order of Australia for service to education, to the financial services industry and to a range of arts, science and charitable organisations. From 2004-2007 Peter was Managing Director of Oceania Capital Partners and held the position of Chief Executive Officer of Publishing and Broadcasting Limited from 2001-2004. Until 2001 he worked in the investment banking industry including 15 years with Macquarie Bank.


Director, Shared Value Initiative Hong Kong

Judy Wong is the Group General Counsel and Chief Compliance Officer for Tricor Group, the leading business expansion specialist firm in Asia. She is a Hong Kong qualified solicitor and has been in this role since 2018.

Prior to joining Tricor Judy was with Ernst & Young, where she led the firm’s corporate and commercial division for internal legal affairs in the Greater China markets of Hong Kong, China and Taiwan. Before transitioning to an in-house lawyer, Judy practiced corporate, banking and project finance law at leading law firms in Hong Kong.



Philo Alto


Founder & CEO, Asia Value Advisors

Through Asia Value Partners, a purpose-driven philanthropic capital advisory firm based in Hong Kong, Philo seeks to inform and inspire individuals and organisations to create sustainable impacts.

Philo’s work has included advising The Hong Kong Jockey Club Charities Trust on its inaugural Philanthropy for Better Cities Forum; convening a forum with the Rockefeller Foundation to grow impact investment in Asia; and hosting a Foundation Philanthropy Roundtable.

He has co-authored two publications Mind the Gap: Lessons and Findings from EngageHK and Adopting the London Principles: Policy Considerations to Grow Impact Investing in HK, has been citied in books such as Problem Solving: HBS Alumni Making a Difference in the World (2019) and The Power of Impact Investing, and is an advisory board member for the Stanford Social Innovation Review and Alliance magazine.

A former investment banker with Goldman Sachs and Citibank, Philo holds Masters from Harvard Business School and Harvard Kennedy School. His voluntary posts include being advisor to Social Ventures HK and the Sustainable Finance Initiative.

Rachel Catanach


President, & Senior Partner, Greater China, FleishmanHillard

As Senior Partner and President, Greater China, for the award-winning global public relations company, Rachel’s role includes people development, cultivating existing client relationships and securing new business through cross-market collaboration.

Rachel has advised senior clients across the government, financial, technology, luxury and manufacturing sectors. She has particular expertise in global brand building, and corporate and financial communications, and has advised on matters ranging from constitutional or litigation issues to major restructurings, operational crises and performance challenges.

Current Chairman of Public Relations of Hong Kong, Rachel has been awarded, by Public Affairs Asia, the Gold Standard Award for Professional Excellence (consultancy).

Alix Farquhar


Client Director, BRIDGE

An experienced change consultant and facilitator, Alix is passionate about making organisational change which has a positive impact on people’s lives and encourages conscious business. 

Alix is qualified in techniques such as Technology of Participation, Leadership Development Framework Assessment and Leading for the Emerging Future, and has a solid record of implementing strategic change.

She has over 15 years experience of working with clients across industries to drive large-scale transformation in the financial services, legal and charity sectors. In roles with Deloitte, ANZ Bank and Baker & McKenzie law firm, Alix was focussed on areas including CSR, collaborative development, alignment of culture and strategy, behavioural change and organisation design.

At BRIDGE, which was founded in 1990 at the University of Cambridge, Alix is using her experience to help create the organisations of the future and influence the mindset of tomorrow’s leaders. She is also a health coach.

Patricia Lau


Director of Alumni Affairs and Development, The Education University of Hong Kong

Patricia has recently joined The Education University of Hong Kong (EdUHK) as the Director of the Alumni Affairs and Development Office. Her major responsibilities are to set strategic priorities, manage and deliver EdUHK’s fundraising and alumni engagement programmes. She is also the Secretary-General of The EdUHK Foundation.

With over 30 years of senior management and consulting experience, Patricia was the Deputy Commissioner for Efficiency at the Efficiency Office in the Innovation and Technology Bureau of the HKSAR Government. Whilst in the government, she was responsible for leading initiatives regarding social innovation, design thinking and cross-government operations such as the 1823 contact centre and Youth Portal.

In particular, Patricia established and led the Secretariat in support of the $500 million Social Innovation and Entrepreneurship Development Fund (SIE Fund) Task Force under the Commission on Poverty. Together with the Task Force, Patricia reached out to many non-government organisations, family or corporate foundations and business executives who shared similar aspirations in tackling poverty related issues in Hong Kong. She advocated multi-disciplinary and cross sector collaborations in solving social issues and creating Shared Value in the business sector.

Prior to joining the Government, Patricia was the Managing Consultant and Head of Public Sector in PA Consulting Group and before that, a Director in PwC Consulting.

Karen Seymour


Chief Purpose Officer, human at work

As Hong Kong’s first Chief Purpose Officer, Karen assists leaders and business teams in identifying and activating their corporate purpose to create high performing companies and individuals.

Before joining human at work, Karen was Executive Director with the Li & Fung Foundation, leading global campaigns to launch purpose and mobilise change within the Group’s global workforce of more than 40,000 employees.

A movement maker, Karen connects people to big ideas that make a big impact. She has 25 years experience as an agile leader at large companies and start-ups, in industries including financial markets, supply chain, media, philanthropy and wellness. She has held leadership roles at Datastream (now Thomson Reuters), Morgan Stanley Capital and State Street Global Advisors.

Karen is a regular speaker on purpose and social impact, has started her own businesses in the wellness and digital media spaces, and has spent decades serving in communities, seeing social needs, and sparking awareness and action.