Today, more than 2 billion people in the world are overweight or obese and 800 million are malnourished. To bring our purpose into action, we believe there is a need to help new generation to adapt healthier eating habit and proper physical activity. Thus, the company launched the Nestlé for Healthier Kids Programme (previously named as Nestlé Healthy Kids programme) in 2009, hoping to raise awareness of the importance of good nutrition and an active lifestyle among school-age children around the world.
According to the statistics of the Student Health Service of the Department of Health for school year 2016/2017, one in five primary students in Hong Kong were overweight or obese (Reference: https://www.lcsd.gov.hk/en/healthy/fitness/over.html).
As we believe education and health should go together, Nestlé Hong Kong has supported the health promotion by Centre for Health Education and Health Promotion (CHEPH) of The Chinese University of Hong Kong to launch a 3-years Nestlé for Healthier Kids Programme in 6 primary schools in 2017.
CHEPH had collected data through sessions arranged with the schools for a physical fitness test (test) and student health survey (SHS), in which 536 primary four students participated in the SHS. Among those, 300 students were randomly selected to participate in the test and 298 has completed the test, all of them will be followed up in year 2 and 3 programme.
The programme features a range of interactive teaching methods and educational contents for students, aiming to promote awareness of health eating habit and physical activity such as health consultation session and fruit day at school.
The programme also support educators and families, who are ultimately responsible for educating the children, in the hope that will create environments in which children develop positive attitudes and behavior towards food choices and physical activity not only in school but also the community they live.
By improving global nutrition through the promotion of greater awareness, improved knowledge and the effective practice of healthy eating and regular physical activity, Nestlé Hong Kong hopes to create positive value for both society and our shareholders.