We are excited to announce the activation of our second thematic initiative on Ageing Society on 29 Aug., while the Mental Well-being Task Force continues. We invite you to send at least one representative, whose work involves “older people” as customers, as talent, or as business stakeholders (arguably, everyone).
SVIHK Ageing Society Roundtable: Market Gaps in the Silver Economy
Thurs. 29 Aug. at 4:00-6:00 p.m.
Using a Human-Centered Design approach and with inspiration from ageing experts, we will first explore the problem(s) on a local level – urgency, sub-angles, current solutions (public, private, civil society) – then together uncover gaps, market opportunities, and CSV entry points for business.
Subject experts invited include: Golden Age Foundation, PolyU Design Institute for Social Innovation, Wise at Work (social enterprise), Hong Kong Housing Society, Elderly Commission.
WHO: 1-2 representatives from your company. Target 15-20 participants total including experts from related business, NGO, social enterprise, academia, government agency.
WHAT: Two-hour roundtable, incl. experts sharing and Q&A, then group discussion on cross-sector dynamics, systemic factors, what is impactful or not, to inspire subsequent CSV ideation workshops.
We’ll explore angles of LIVING | WORKING | CAREGIVING, each from the perspectives on older people as CUSTOMERS | TALENT | COMMUNITY MEMBERS.
WHY IS AGEING SOCIETY A BUSINESS OPPORTUNITY?
- Today, 17% of HK is aged 65+ (>1.2 million people); By 2064, more than a third (36%) of the population will be aged 65+ – a significant shift from 15% in 2014.
- HK businesses “failing to cash in on ‘silver economy’ with 70% of elderly people feeling let down by choices and services.” (Consumer Council survey, SCMP 2018)
- Age-Friendly City is a top priority for HK public sector (incl. SIE Fund), HK Jockey Club etc.
- Did you know “Golden Age” is 45+ years old? What are Active Ageing, Smart Ageing?
WHERE: Champion Tower, The Executive Centre, 43/F
Click to RSVP here.