About
We are a non-profit organisation driving the purpose-led business movement in our corner of the worldWhy we
Exist
Shared Value Initiative Hong Kong is a non-profit organisation driving the purpose-led business movement in Hong Kong SAR and Mainland China. We are funded by leading companies to accelerate shared value creation by establishing long-lasting and profitable business models while addressing unmet societal needs. Our dedicated programmes and vivid ecosystem bring unlikely partnerships that simultaneously create economic and social value.
Our
vision

Our
purpose
Our
Culture
We are a team of co-creators sharing accountability for the work and a doer mindset.

We keep learning

We disrupt with purpose

We are open to failure

1+1=3 is our mantra

We are constantly reinventing

We like to spice up work

We keep learning

Our board

Mark Kramer
Mark R. Kramer, a former lawyer and venture capitalist, is a senior lecturer at Harvard Business School. Mark co-authored the seminal article “Creating Shared Value” which won the 2011 McKinsey Award for best article in the Harvard Business Review.
In 2000 Mark and Prof. Michael Porter founded FSG, a global mission-driven consulting firm which supports the Shared Value Initiative and the Collective Impact Forum while working for organisations including The World Bank and the Bill & Melinda Gates Foundation. He is leading author and speaker on shared value, catalytic philanthropy and impact investment.

Cindy Tong
Cindy Tong is the General Counsel and Head of Compliance for AXA Asia. She oversees the legal and compliance functions for AXA in seven Asia jurisdictions including Hong Kong, China, Japan, Korea, Indonesia, Thailand and the Philippines.
The AXA Asia Legal team is responsible for all mergers, acquisitions and partnership work for AXA in Asia and assists the AXA Asia CEO in shareholder governance matters. The AXA Asia Compliance team works in close collaboration with the compliance teams in all AXA Asian entities on rolling out and implementing all AXA Group compliance topics such as the AXA Standards, and initiatives covering financial crimes, data privacy, anti-bribery and consumer protection, and supports local compliance teams in understanding their local compliance topics. Cindy also sits on a number of boards for AXA in Asia.
Before joining AXA in 2009, Cindy worked in the law firms of Baker & McKenzie and Linklaters in Hong Kong, where she focused her practice on China corporate work and cross-border M&A transactions. Cindy also spent 10 years in Canada, where she obtained her law degree from Osgoode Hall Law School, York University in Toronto, before moving back to Hong Kong.

Gordon Watson
Founding Chair, Shared Value Initiative Hong Kong and a Director of Shared Value Project Australia & New Zealand Read More
Gordon Watson
Gordon Watson is the non-executive Chairman of AXA Asia. Gordon has an MBA and is both a Fellow of the Chartered Insurance Institute and the Society of Marketing.
Prior to joining AXA, he was with AIG/AIA for over thirty years most recently as Regional Chief Executive responsible for AIA Group’s operations in Hong Kong & Macau, Australia, the Philippines, Vietnam and New Zealand as well as the Group’s Corporate Solutions, Healthcare, Partnership and AIA Vitality businesses.

Peter Yates AM
Peter is Deputy Chairman of The Myer Family Investments Ltd and a Director of AIA Australia Limited. He holds a Doctorate of the University from Murdoch University, a Masters degree from Stanford University Graduate School of Business and a Commerce degree from the University of Melbourne.
In 2011 he was awarded a Member of the Order of Australia for service to education, to the financial services industry and to a range of arts, science and charitable organisations. From 2004-2007 Peter was Managing Director of Oceania Capital Partners and held the position of Chief Executive Officer of Publishing and Broadcasting Limited from 2001-2004. Until 2001 he worked in the investment banking industry including 15 years with Macquarie Bank.

Our expert faculty

Simon Goland
Simon Goland, Ph.D., PCC, is passionate about awakening and unleashing our human spirit. He believes in liberating our gifts, skills, capacities, and our creative spark, in order to transform the ways we engage with the world. Through his dynamic, engaging, experiential, and transformative work, Simon helps individuals, teams, and organisations increase their self-awareness, own and harness their gifts and passions, and evolve into their next level of their professional and personal performance and impact. He coaches, facilitates, teaches, and leads retreats, both locally and internationally, face-to-face and virtually, bringing all his joy, passion, commitment, and experience into this work.

Patricia Lau
Mrs Lau has over 30 years of senior management and consulting experience. She was the Deputy Commissioner for Efficiency at the Efficiency Office in the Innovation and Technology Bureau of the HKSAR Government. Whilst in the government, she was responsible for leading initiatives regarding social innovation, design thinking and cross-government operations such as the 1823 contact centre and Youth Portal. In particular, Mrs Lau established and led the Secretariat in support of the $500 million Social Innovation and Entrepreneurship Development Fund (SIE Fund) Task Force under the Commission on Poverty. Together with the Task Force, Mrs Lau reached out to many non-government organisations, family or corporate foundations and business executives who shared similar aspirations in tackling poverty related issues in Hong Kong. She advocated multi-disciplinary and cross sector collaborations in solving social issues and creating shared value in the business sector.

Karen Seymour
Karen Seymour is the Chief Purpose Officer at human at work, helping leaders and their teams activate purpose to create high-performance organisations, humans who thrive, and a better world. She formerly led the Li & Fung Foundation and community engagement at the Fung Group of companies, spearheading the launch of purpose, leading global campaigns and events, and mobilising stakeholders worldwide to be a force for good.

Terence Yuen
Dr. Terence Yuen is Senior Consultant at Social Value International. In this capacity, he joined an international project team to assist in the implementation of the UNDP SDG Impact Standards that aim to facilitate enterprises and investors to embed impact considerations into the decision-making and practices for strategy, management, transparency, and governance. A certified public accountant and an accredited social value practitioner and SROI trainer, Terence has close to three decades of experience in areas including accounting and audit, impact measurement and management, policy and program evaluation, philanthropy and nonprofit management, and impact investing and social entrepreneurship. Terence founded the Hong Kong Institute of Social Impact Analysts (HKI-SIA) in 2013 and has been serving as its Executive Director ever since. As a network member of Social Value International, HKI-SIA has been joining hands with likeminded professionals around the globe to advocate for changing the way our society accounts for value, building professional knowledge to increase the likelihood that organisations of all kinds are contributing positively to sustainability and the SDGs.

Our team

Bonnie Cheng
Bonnie brings to Shared Value Initiative Hong Kong her past experience in similar capacities of operation and office management, accounting, human resources, project coordination and account servicing from industries of medical, IT, marketing and hospitality.
Bonnie is responsible for the operation and office administration for the team, providing a full range of back-end support in programme planning and implementation, database management, calendar scheduling, event logistics, office administration, accounting, human resources and reporting functions.
Being an active amateur sailor she sees first-hand what the environment especially the ocean is facing, from pollution and destruction of habitats, to marine life threats and climate change.
Bonnie believes that having shared value embedded into business and cross-sector collaboration will bring positive impact working towards the Sustainable Development Goals.

Karen Choi
Karen knows how instrumental a people-centric approach is to winning trust and working effectively with clients in all functions at companies of all sizes and across all industries.
Growing up in Hong Kong, living a year in Germany, Karen has a proven track record in client relationships management, partnership and community development, and event organisation. Before joining SVIHK, Karen worked in the German Chamber of Commerce as a bridge between the German and Hong Kong businesses. Leading some German corporate delegations in the energy industry, she discovered how business can play a role and positively impact the environment and society. She now puts all her energy into rallying companies, government and society’s partners through purpose-driven partnerships.
A sports enthusiast, Karen knows persistence and patience are essential for impactful change.

Ralph Leonard

Virginie Ostrowski
As a Communications and Marketing professional, Virginie has devoted most of her career to purpose-driven organisations. She has the intimate conviction that collaboration between corporations, government, and civil society is paramount to achieving the Sustainable Development Goals.
Originally a journalist, Virginie turned to communications to leverage her professional skills towards society's needs. From e-health to sustainable development, she helped raise awareness and drive change on critical issues. Before joining SVIHK, she was for several years Head of Communications in an organisation bringing together academics, public bodies, and private companies to pioneer sustainability in transport and energy infrastructure.
Passionate about impact and innovation, Virginie brings her strategic and operational communications capacities to Shared Value Initiative. Originally from France, she has lived in Germany, Eastern Europe, Canada, and Hong Kong, where she started sailing and open-water swimming.

Karen Tsang
With over 10 years in partnership, community management, and brand strategy, Karen believes that the most impactful changes can be achieved with purposeful collaborations.
Before joining SVIHK, Karen was the Regional Brand and PR lead for National Geographic, where she oversaw the marketing, communications and brand strategy for Hong Kong Southeast Asia. She also managed the Explorer Community, aligning impactful brands with changemakers across Asia through common purpose and impact.
Passionate about social and environmental equity, Karen is determined to drive impact at scale through memorable experiences and training.

Virginia Wilson
Leading private and social enterprises for over 25 years in multilateral, culturally diverse environments, Virginia is passionate about bringing to life measurable impact and creating new value in our society.
Virginia has a demonstrated track record of securing strategic partnerships between corporations, governments, and non-profits to deliver on social impact projects. She started her career in telecommunications, building satellites, and the distribution of free-to-air television across 60 countries in Asia.
Virginia focuses on education, believing that investing in people is the key driver for impactful change. Bringing together diversity and crossing cultural divides is a pathway to create Shared Value in our world, aligning purpose with profit.
After serving on the board of several educational institutions including ESF and the VTC, Virginia is now a member of the Board of Directors of the Adecco Group Foundation in Switzerland a social innovation lab, incubating and accelerating new solutions in the world of work.