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SVIHK x TEC: Communicating Purpose & Profit

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SVIHK x TEC: Communicating Purpose & Profit

Is a company’s only purpose to make profit for its shareholders? As expectations rise for companies to not only be responsible, but create positive impact on society and the environment, we challenge the notion that profit and purpose are at odds. And for those dedicated to purpose, why is “profit” not a dirty word? For investors, customers and employees, why is delivering on “purpose” more vital than ever? With experts from BASF and FleishmanHillard and a former NAB employee/Planet B founder, this Shared Value Project HK talk explores the challenges and ways of aligning purpose and profit, well beyond traditional CSR and talking SDGs.

This event is hosted by The Executive Centre and supported by PRHK.   Register HERE.


Laura Baker, Social Innovation Consultant
Laura Baker is a passionate driver of social change in the corporate sector. She spent five years at NAB Australia accelerating the development of Shared Value across the enterprise and realised the power of helping employees understand how social issues can be translated into business opportunities. Laura has a wealth of experience as a Shared Value practitioner and has also worked heavily in the non-profit sector as an advisor and board member. She grew up in country Victoria and has grand plans to one day soon bring Shared Value to her local council! On a global tour, Laura’s company, Planet B is sharing the latest insights, tools and resources for employees to drive social change in the office.

Rachel Catanach, President & Senior Partner, Greater China, FleishmanHillard
Rachel Catanach is FleishmanHillard’s senior partner and president, Greater China and a member of the firm’s Cabinet leadership team. In addition to management responsibilities, her market role includes people development, cultivating client relationships and securing new business through cross-market collaboration. Catanach has advised senior clients across the government, financial, technology, luxury and manufacturing sectors. She has particular expertise in global brand building, corporate and financial communications, and has consulted on high-profile merger and acquisition activities, private equity deals, sensitive issues management, initial public offerings, and strategic events. Before joining the agency, Catanach served as general manager of Waggener Edstrom Worldwide’s Hong Kong office.

Genevieve Hilton, Head of External Communications & Corporate Citizenship, Asia Pacific, BASF
Genevieve Hilton has worked in corporate affairs and sustainability in Asia Pacific since 1994, primarily in Vietnam and Hong Kong. She has worked at BASF since 2008. Currently, she is responsible for stakeholder engagement, corporate citizenship (non-profit activities), sustainability reporting, crisis readiness, online communications, media relations, corporate publications, and channel management for 18 markets in the Asia Pacific region. Prior to joining BASF, she was most recently Senior Vice President, Client Services, at Ketchum Greater China. She is also Vice President, Professional Development for the Hong Kong Chapter of the International Association of Business Communicators, and is the recipient of the IABC Excellence Award for contribution to the communications profession in Asia Pacific.

Moderated by Martina Mok, Programmes & Partnerships, Shared Value Initiative Hong Kong.


6:00  Introduction by SVIHK

6:15  Panel discussion

6:55  Q&A with panelists

7:10  Networking

7:30  End





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