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JEB Group Joins as First SME Member

by | Mar 29, 2021

Shared Value Initiative new logo

Shared Value Initiative Hong Kong welcomes its first SME member: JEB Group, headquartered in Hong Kong and a provider of innovative solutions for corporate and commercial environments. This membership opens a new era for both parties. SVIHK will tackle new issues with SMEs, while JEB will accelerate its transition to sustainability. Discover with Sam Beere, JEB’s General Manager, how JEB started its Shared Value journey. 


JEB provides a diverse range of industry-leading architectural products and services. We design, manufacture and install high-quality partition systems and bespoke industrial design solutions for interior and exterior applications. We carefully curate our selection of commercial furniture, workplace solutions and architectural finishes to offer the most innovative products in the industry. Our aim is to provide cutting-edge, tailored solutions for every project, with exceptional project management services delivered to the highest standard. Clients are wide-ranging in the commercial, institutional, residential, hospitality and public sectors.

We embrace and celebrate a diverse mix of highly talented individuals, with a collective mission to Lead, Serve, Innovate and Create. We work closely with clients and the design community to deliver beautiful projects and products with an enduring enthusiasm for fostering lasting friendships, trust and authenticity.


Sam BeereSam Beere, JEB’s General Manager, relates how CREATIVE COLLISION 2020 was the starting point of the Shared Value journey for JEB Group.

Our journey along the Creating Shared Value path started in November 2020, following our maiden visit to the annual CREATIVE COLLISION event organised by SVIHK. Rob Wall, JEB Managing Director, and I were energised by the presentations, real-life projects and the speed in which real ideas could be turned into reality through collaboration and adopting a ‘who not how’ mentality. Taking many positives from the day, we set our sights on applying the principles to impact internally within our companies’ culture and externally with a plan around sustainability.

Reduce waste to landfill

Our business is built on the ability to overcome challenges and never shying away from a difficult situation. We knew immediately that if we could foster the ideology of Shared Value within our projects, we could not only deliver exciting new business opportunities but make positive societal impact.

We’re now working on a project with the primary objective being to reduce commercial office waste going to landfill. We plan to set up an operation to support commercial business relocation and a system to reuse, rehouse or recycle office furniture. We’re already engaged in a number of projects and have been overwhelmed by the positive response to the offering.

We’re proud to be a part of SVIHK and are excited to build partnerships and collaborate with all involved.


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