Ajinomoto Umami Taste
APAC
AGRI-FOOD
MNC
REDESIGN
PAIN POINTS
By 2050, 40% of Japan’s population will be over 65
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Elderly people lose taste sensitivity & tend to eat excessive sodium
CSV SOLUTIONS
Fifth taste “Umami” and amino acids to adapt meals for elderly through specific recipes and products
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Reduced salt intake by ~ 30% while enhancing taste and nutrition of meals, thus avoiding bone loss and maintaining muscle strength of elderly
SOCIETAL BENEFITS
Better quality of life for ageing population
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Improved health and reduced nursing costs
BUSINESS BENEFITS
Estimated profits of $1.3B
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Differentiated position in the market
