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Ajinomoto Umami Taste

APAC

AGRI-FOOD

MNC

REDESIGN

PAIN POINTS

By 2050, 40% of Japan’s population will be over 65

Elderly people lose taste sensitivity & tend to eat excessive sodium

CSV SOLUTIONS

Fifth taste “Umami” and amino acids to adapt meals for elderly through specific recipes and products

Reduced salt intake by ~ 30% while enhancing taste and nutrition of meals, thus avoiding bone loss and maintaining muscle strength of elderly

SOCIETAL BENEFITS

Better quality of life for ageing population

Improved health and reduced nursing costs

BUSINESS BENEFITS

Estimated profits of $1.3B

Differentiated position in the market