I. Inspire the team by sharing the organisation’s vision of what winning looks and feels like. This taps into the hearts as well as the minds of your people, partners and customers and inspires your team to go beyond expectations.
II. Influence inside the organisation and right from the top to create permission to move in new directions and overcome obstacles. Double down on where you find support, celebrate evangelists supporting the cause and neutralise detractors.
III. Engage people by sharing your goals and strategy so they are clear on the impact to them and exactly how they can participate. Bring them along the journey, they need to feel included.
IV. Activate your people to use their strengths and skills to help get the company to your win. Storytell on wins and collaboration and cultural behaviours you’re trying to amplify. Support and recognise people along the way. Operationalise it throughout your organisation with policies, procedures, resources and budgets so there’s alignment with your vision’s success and designed culture. How you’re marketing, communicating, hiring, giving feedback, measuring performance, providing recognition, developing leaders, reporting on results, harnessing innovative ideas and engaging with stakeholders is all about operationalising your culture to fuel success on your vision.
When will you know if you’ve got culture right?
The easy but hard to measure answer is – you’ll feel it. It will feel as if everything you’re working on together is both successful and in unison across your team.
Your optimal culture for high performance and for achieving your vision is:
- Understood by everyone
- Led, and supported and modelled through behaviours top-down
- Clearly aligned to your purpose, and your strategy journey and desired impact are clear
- Communicated inside and outside through storytelling to inspire and engage
HKBN is a top example of an organisation in Hong Kong that’s getting it right through leading, communicating and aligning culture, and this helps drive strong results. You need only read their company culture statement, or meet their leaders or co-owners to see why.
Does your company have a great culture? What are the best examples of great culture in action? Please share what you see, feel and think in the comments below. Have more questions? We’d love to hear from you.