A new way
of doing business
We believe that sustainable companies of tomorrow are those bringing scalable and profitable solutions to the most pressing challenges of today.
Creating Shared Value is the title of an award-winning 2011 article in the Harvard Business Review, by Prof. Michael Porter and Mark Kramer. They wrote of a broader definition of strategic business development, the overlap between planning for economic benefit and a company’s ability to positively impact social and environmental conditions.
Creating Shared Value is unashamedly about making profit, but that economic benefit must have an equally measurable impact on a social or environmental issue. Shared value is a more sophisticated form of capitalism that brings social purpose into the boardroom, enabling businesses to lead social progress and reclaim the respect of society.
Three ways of creating
Through reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters, companies can simultaneously create economic and societal value.
Since the 2011 seminal article, Creating Shared Value has spun off in a global movement present on all continents.
在这个《华尔街日报》的访问中，迈克尔 • 波特教授谈到企业经济目标和社会目标之间所普遍认知的权衡取捨。他解释资本主义模式能如何被重塑，透过解决社会上的挑战而创造经济价值，而不是个别投资于解决饑饿、居住和环境恶化等问题的计划。他提出创造共享价值（CSV）是企业社会责任（CSR）的自然进化