A new way
of doing business
We believe that sustainable companies of tomorrow are those bringing scalable and profitable solutions to the most pressing challenges of today.
Creating Shared Value is the title of an award-winning 2011 article in the Harvard Business Review, by Prof. Michael Porter and Mark Kramer. They wrote of a broader definition of strategic business development, the overlap between planning for economic benefit and a company’s ability to positively impact social and environmental conditions.
Creating Shared Value is unashamedly about making profit, but that economic benefit must have an equally measurable impact on a social or environmental issue. Shared value is a more sophisticated form of capitalism that brings social purpose into the boardroom, enabling businesses to lead social progress and reclaim the respect of society.
Three ways of creating
Shared value
Through reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters, companies can simultaneously create economic and societal value.
重新构想产品与市场
重新设计产品和服务亦满足社会需求
—
透过服务被忽略社群中未被满足的需求
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开拓新市场针对社会问题
—
创建市场为本的解决方案考虑发放和分发产品和服务的新方法
重新定义价值链中的生产力
生产力和效率革新，以创建新的营运方式并解决价值链的忧虑（如贫穷问题）
—
在价值链中创造更多价值，与社群一同促进包容性业务
—
围绕包容性业务、增加就业、有质素的生产力、特色化进行创新
推动本地集群发展
与本地供应商和机构组成的强大本地集群能提高公司的生产力
—
公司合力创新，催化本地经济的重大改善，创造增长机会
—
加强公司成就和社群成就之间的关联
“Shared value is not social responsibility, philanthropy or sustainability, but a new way for companies to achieve economic success”
Prof. Michael Porter and Mark Kramer
Shared value
Is not
Ethical Values
—
Compliance
—
CSR
—
Philanthropy
—
Employee engagement
Shared value
Is
Making business decisions with society in mind
—
Reporting beyond best practices
—
Aligning CSR with your bottom line
—
Making profit while serving society
—
Growing talent with purpose
A Global
Movement
Since the 2011 seminal article, Creating Shared Value has spun off in a global movement present on all continents.
More
Resources
改变的思维
在这个《华尔街日报》的访问中，迈克尔 • 波特教授谈到企业经济目标和社会目标之间所普遍认知的权衡取捨。他解释资本主义模式能如何被重塑，透过解决社会上的挑战而创造经济价值，而不是个别投资于解决饑饿、居住和环境恶化等问题的计划。他提出创造共享价值（CSV）是企业社会责任（CSR）的自然进化
September 2013
By Marc Pfitzer, Valerie Bockstette, Mike Stamp, Angela Barmettler
By Mark Kramer & Marc Pfitzer
October 2019
By Michael Porter, George Sarafeim & Mark Kramer
September 2020
By Mark Kramer, Nina Jais, Erin Sullivan, Carina Wendal, Kerry Rodriguez, Carlo Papa, Carlo Napoli & Filippo Forti
