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CHANGEMAKER PORTAL

什麼是創造共享價值?

通過解決世界上最緊迫的問題以實現經濟成功

A new way

of doing business

We believe that sustainable companies of tomorrow are those bringing scalable and profitable solutions to the most pressing challenges of today.

Creating Shared Value is the title of an award-winning 2011 article in the Harvard Business Review, by Prof. Michael Porter and Mark Kramer. They wrote of a broader definition of strategic business development, the overlap between planning for economic benefit and a company’s ability to positively impact social and environmental conditions.

Creating Shared Value is unashamedly about making profit, but that economic benefit must have an equally measurable impact on a social or environmental issue. Shared value is a more sophisticated form of capitalism that brings social purpose into the boardroom, enabling businesses to lead social progress and reclaim the respect of society.

Three ways of creating

Shared value

Through reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters, companies can simultaneously create economic and societal value.

Reconceiving Products and Markets

Redesign products & services to address social needs

Open new markets by serving unmet needs in underserved communities

Create market-based solutions to social problems

Consider new ways to deliver and distribute products & services

Redefining Productivity in Value Chains

Productivity and efficiency innovations creating new ways of operating to address value chain concerns (e.g. poverty)

Create more value along value chains and increase inclusive business with community

Innovation around inclusive business, increasing employment, quality productivity, differentiation

Enabling Local Cluster Development

A strong local cluster with local suppliers and institutions improves company productivity

Companies innovating collaboratively to catalyze major improvements in the local economy, create growth opportunities

Strengthen the link between a company’s success and community’s success

“Shared value is not social responsibility, philanthropy or sustainability, but a new way for companies to achieve economic success”

Prof. Michael Porter and Mark Kramer

Shared value

Is not

Ethical Values

Compliance

CSR

Philanthropy

Employee engagement

Shared value

Is

Making business decisions with society in mind

Reporting beyond best practices

Aligning CSR with your bottom line

Making profit while serving society

Growing talent with purpose

A Global

Movement

Since the 2011 seminal article, Creating Shared Value has spun off in a global movement present on all continents.

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Resources

Ideas For Change

In this interview with the Wall Street Journal, Prof. Michael Porter addresses the perceived trade-off between a corporation’s economic and social goals.

He explains how the capitalist model can be re-cast to create economic value by directly addressing societal challenges rather than separately investing in programs to address issues such as hunger, housing and environmental degradation. He introduces Creating Shared Value (CSV) as the natural evolution of CSR.

September 2013
By Marc Pfitzer, Valerie Bockstette, Mike Stamp, Angela Barmettler

October 2016
By Mark Kramer & Marc Pfitzer

October 2019
By Michael Porter, George Sarafeim & Mark Kramer

September 2020
By Mark Kramer, Nina Jais, Erin Sullivan, Carina Wendal, Kerry Rodriguez, Carlo Papa, Carlo Napoli & Filippo Forti