A new way
of doing business
We believe that sustainable companies of tomorrow are those bringing scalable and profitable solutions to the most pressing challenges of today.
Creating Shared Value is the title of an award-winning 2011 article in the Harvard Business Review, by Prof. Michael Porter and Mark Kramer. They wrote of a broader definition of strategic business development, the overlap between planning for economic benefit and a company’s ability to positively impact social and environmental conditions.
Creating Shared Value is unashamedly about making profit, but that economic benefit must have an equally measurable impact on a social or environmental issue. Shared value is a more sophisticated form of capitalism that brings social purpose into the boardroom, enabling businesses to lead social progress and reclaim the respect of society.
Three ways of creating
Through reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters, companies can simultaneously create economic and societal value.
“Shared value is not social responsibility, philanthropy or sustainability, but a new way for companies to achieve economic success”
Prof. Michael Porter and Mark Kramer
Making business decisions with society in mind
Reporting beyond best practices
Aligning CSR with your bottom line
Making profit while serving society
Growing talent with purpose
Since the 2011 seminal article, Creating Shared Value has spun off in a global movement present on all continents.
在這個《華爾街日報》的訪問中，麥可 • 波特教授談及到企業經濟目標和社會目標之間所普遍認知的權衡取捨。他解釋資本主義模式能如何被重塑，透過解決社會上的挑戰而創造經濟價值，而不是個別地投資於解決饑餓、居住和環境惡化等問題的計畫。他提出創造共享價值（CSV）是企業社會責任（CSR）的自然演變。