Company overview Nestlé was founded in Switzerland in 1866, today it has grown to be the leading company promoting Nutrition, Health, and Wellness. Nestlé’s purpose is to “unlock the power of food to enhance quality of life for everyone, today and for generations to...
How can companies communicate their purpose and positive social impact in a way that is authentic, genuine and meaningful? Is it possible or will consumer cynicism always reign supreme? This was the topic of a Shared Value Initiative Hong Kong panel I spoke at...
In principle, many of us believe that bringing a social element into core business strategy is the right thing to do. However, it can often be difficult to understand and quantify the importance to the bottom line. In a series of articles, we will develop the business...
