About Laura Baker

I believe that the future of business is to tackle social challenges in new and creative ways. My life is all about bringing commercial thinking into the social sector. My job at NAB and on the board of a charity allows me to exercise this and in both roles I am passionate about creating positive impact through new ideas and strategy development. On top of this, digital innovation, social enterprises, colonising Mars, strategy, Agricultural innovation, marketing, impact investment and Japanese are a few of my favourite things. These topics get me excited, give me energy and are ultimately what I spend most of my time thinking, dreaming and doing.

How to Unlock a Company’s Social Purpose

By |2019-02-28T03:30:54+08:00February 27th, 2019|

In principle, many of us believe that bringing a social element into core business strategy is the right thing to do. However, it can often be difficult to understand and quantify the importance to the bottom line. This article explores how a company’s purpose can be unlocked by linking it to social issues and the associated benefits.

Go to Top