How can companies communicate their purpose and positive social impact in a way that is authentic, genuine and meaningful? Is it possible or will consumer cynicism always reign supreme? This was the topic of a Shared Value Initiative Hong Kong panel I spoke at...
In principle, many of us believe that bringing a social element into core business strategy is the right thing to do. However, it can often be difficult to understand and quantify the importance to the bottom line. In a series of articles, we will develop the business...
